MM Tech, Media & Publishing Roundup #10

Minute Media Updates:

1. True to form, sports publisher Minute Media has built its own SSP

For the first time, tap into Minute Media's direct-sold demand pool, including owned & operated properties like The Players' Tribune and Mental Floss, and off-platform users enriched with first-party data.

We provide access and reach to these audiences across all platforms and screens while utilizing our powerful ad stack, which offers a range of optimization, targeting, measurement and reporting. 

Via Digiday and The Drum

Streaming:

2. Netflix forms an in-house video game studio

Netflix is establishing its own video game studio headquartered in Helsinki, Finland, which is also home to Next Games – a gaming studio Netflix acquired earlier this year.

It could take a few years before a Netflix-produced game hits the market, as Netflix added it has “much more work to do to deliver a great games experience.”

Via Fierce Video

3. Apple Music streaming service replaces Pepsi as Super Bowl Halftime Show sponsor

Replacing longtime sponsors Pepsi, Apple Music will now be the professional football league’s new partner for this season's 15-minute Super Bowl LVII Halftime Show with singer Rhianna headlining the performance. 

“We couldn’t think of a more appropriate partner … than Apple Music, a service that entertains, inspires, and motivates millions of people through the intersection of music and technology,” Nana-Yaw Asamoah, SVP of Partner Strategy for the NFL, said in a statement.

Via Media Play News 

4. Nielsen, Roku strike measurement pact to track cross-screen viewership

Media-measurement company Nielsen has entered into a pact with streaming portal Roku that calls for Nielsen to track viewership across traditional and connected TV watching, desktop usage and mobile screens. 

Advertisers who use Roku can get data on the reach of their commercials among Roku users that will rely on so-called “deduplicated” audiences, or people who aren’t seeing the same content on different viewing platforms.

Via Variety

5. Why CTV advertising will look different in 2023

Ad-supported streaming is an increasingly prominent approach for the media companies, with both Netflix and Disney+ expected to soon debut ad-supported tiers for subscribers, and mergers on the horizon. And as the options for CTV advertising grow, diversification will be essential for marketers. 

This Digiday article goes in depth about the state of ad-supported streaming and how advertisers are preparing for CTV’s next chapter.

Via Digiday

Social Media:

6. All Facebook and Instagram users in the US can now share NFTs, cross-post between both apps

Media giant Meta announced that all Facebook and Instagram users in the U.S. can now connect their wallets and share their NFTs. All users in the U.S. also have the ability to cross-post the NFTs that they own across both Facebook and Instagram. 

Facebook and Instagram users can connect wallets like Rainbow, MetaMask, Trust Wallet, Coinbase Wallet and Dapper Wallet to post digital collectibles minted on Ethereum, Polygon and Flow.
Via TechCrunch

7. YouTube is monetizing shorts with 45% revenue split

YouTube creators will soon be able to monetize Shorts videos on the platforms in early 2023. Creators in the YouTube Partner Program will be able to make money from the ads that run between videos in the Shorts feed. 

From the overall amount allocated to creators, they will keep 45% of the revenue, distributed based on their share of total Shorts views.

Via Search Engine Journal

8. Snapchat announces new content deal with LaLiga, as it seeks ways to attract older users

Snapchat has experienced big success with sports coverage, with the announcement earlier this year regarding expanding its content deal with the NFL, WNBA and NBA, each of which is producing exclusive content.  

Snapchat has announced a new deal with the European Football League LaLiga, which will see Snap host exclusive content, weekly highlights, historic archives, top goals and more.

Via Social Media Today