MM Tech, Media & Publishing Roundup #11

Advertising: 

1. Uber Launches Dedicated Advertising Division To Serve The World's Biggest Brands

A new advertising division has been launched at Uber, including Uber Journey Ads, a way for brands to interact with consumers throughout the ride experience.

With the addition of Journey Ads, Uber has created an engaging model that enables brands to share strategic campaigns across Uber’s mobility and delivery businesses while connecting with consumers in brand-safe and captivating ways.
Via Market Screener

2. Amazon’s second Prime Day sale brings mixed results for publishers

Amazon hosted its second Prime Day in one year to kick off the holiday shopping season early. However, many publishers experienced fewer sales than the first one between July 12-13th. 
Via Digiday

3. Google Ads Rolls Out 3 New Reporting Columns 

Google has added three new columns to reports making it easier to understand how conversions impact campaign performance. The three new columns include results, results value, and conversion goals. 

The three new columns in Google Ads are available on the Campaigns page for tables and charts and in custom reporting pages like the Report Editor or Custom dashboards. 
Via Search Engine Land

4. Walmart targets influencer sales with a new platform

A new program has been launched by Walmart designed to make it easier for social media influencers and content creators to monetize shoppable products from the retailer. 

The Walmart Creator platform allows creators to share product links to any social platform or group of their choice, receive product recommendations based on interests and affinities, and collect performance data. In addition, creators can track and view performance in an analytics dashboard to better understand how customers engaged with the products they featured in their posts.
Via Chain Store Age

5. Samsung will make its Tizen operating system available to third-party smart TV makers for the first time

For the first time, Samsung has announced that it is making its open-source Tizen operating system available to third-party smart TV manufacturers. Smart TVs which use the operating system will also have access to Samsung TV Plus - the company’s FAST service. 

Samsung will sell the smart TVs offering service in marketings including Italy, Spain, Turkey, New Zealand, the United States, and the UK. 
Via Videonet

Streaming:

6. NFL Black Friday game coming to Amazon in 2023

According to Tuesday's joint announcement with the National Football League, Amazon will stream its first-ever Black Friday NFL game in November 2023.

“Black Friday is the unofficial start of the holiday season, and we’re thrilled to kick it off with a gift for football fans across the country with this new game,” said Jay Marine, Global Head of Sports at Prime Video.
Via CNBC

7. FuboTV ditches sports betting business, shutters Sportsbook

FuboTV has announced they will be exiting the online sports wagering business with plans to shutter Fubo Sportbook immediately. Fubo tried to save the sportsbook in August, but none of the offers on the table could have reduced its funding requirements and generated sufficient returns for shareholders. 
Via Fierce Video

Social Media:

8. Mark Zuckerberg reveals new Quest Pro VR headset

Meta CEO Mark Zuckerberg revealed the Quest Pro VR headset with mixed reality capabilities, meaning digital content can be viewed overlaid in the real world. Mark Zuckerberg said mixed reality was "the next major step for VR." It boasts thinner lenses, a curved battery around the head strap at the back, and self-tracking controllers.

Priced at $1,499, Quest Pro is almost four times the price of Meta’s current headset, the Quest 2, which starts at $399 
Via BBC

9. A look inside TikTok’s new automated Smart Performance Campaigns 

TikTok is launching Smart Performance Campaigns, a new way to help advertisers reach the right audience, drive growth, and deliver value. TikTok’s new feature works like Google's smart and Performance Max campaign types, which involve advertisers trusting the platform's AI and machine learning systems.
Via Search Engine Land