MM Tech, Media & Publishing Roundup #3

Social Media:

1. Google begins rolling out ads in YouTube Shorts globally

Video sharing platform YouTube now offers video action campaigns and app campaigns to automatically run on YouTube Shorts in its long-term plan to help creators monetize their content more effectively. 

As part of this strategy, YouTube will allow advertisers to connect their product feed to their campaigns and make their video ads on YouTube Shorts more shoppable. 
Via Tech Crunch

2. YouTube Analytics Now Separates Data By Video Type

Youtube now provides separate analytics and metrics comparisons for the first time, benefiting creators who make videos in different formats. 

Previously, YouTube combined data into a single metric that counted views for all content types. 

Now, creators can see the total number of video views for each type of content published to their channel on the platform to help them better understand and compare the performance of different video formats. 
Via Search Engine Journal

3. TikTok to launch LIVE creator subscriptions this week

TikTok LIVE subscription is a new program benefiting the Creator Economy, which will allow creators to generate recurring revenue via payments from their top fans.  

This new service will offer subscribers a range of perks, including subscriber-only chat custom emotes, badges, and more. 
Via Tech Crunch

Streaming:

4. Warner Bros. Discovery launches two new streaming ad formats

Two new streaming advertising products are set to be launched in the fourth quarter of 2022 on Discovery+ in partnership with BrightLine. 

One of the two streaming options soon to be available, Click-to-Contact, will enable Discovery+ ad-lite viewers to “click” on an ad and instantly receive a marketing email on behalf of the advertiser. 

“Discovery’s launch signifies another leap forward for ad personalization and shoppability on TV,” said Rob Aksman, president of BrightLine, in a statement.
Via Fierce Video

5. Ad-Supported Streaming Space Getting More Challenging, Panelists Say at XFronts Event 

At the XFronts event in Los Angeles, panelists spoke about how challenging it is to acquire an audience, find carriage on connected TVs and devices, and curate in-demand content in the Ad-supported streaming space. 

“If you’re competing with Netflix, Paramount, HBO Max, the cost per acquisition has skyrocketed,” stated Erick Opeka, chief strategy officer for Cinedigm, during the panel. 

Due to increased competition, panelists emphasized the importance of quality, original, and exclusive content.
Via Media Play News

6. NFL streaming service expected to launch in July

NFL+ will soon join the ever-growing streaming space in July, offering live games that fans can stream via mobile and tablet devices. Also likely to include other components such as podcasts, radio, and miscellaneous team-created content later down the track. 

Via Fierce Video

Advertising:

7. NFL renews its sponsorship deal with Pepsi, but without the Super Bowl halftime show

Following the NFL's spring meeting in Atlanta, Pepsi officially renewed its nearly four-decade partnership without their core asset - the Super Bowl halftime show. 

In the agreement, Pepsi receives pouring rights at the NFL Draft and other top events. The company’s sports drink maker, Gatorade, keeps its high visibility on NFL sidelines.
Via CNBC

8. Google shopping ads get a ‘swipeable’ makeover

Google revamps its shopping ads, adding a swipeable shopping feed on search. Shipping ads will join organic results in one larger swipeable visual feed.  

The new feature will provide a level of interactivity, keeping searchers engaged and active.
Via Search Engine Land