MM Tech, Media & Publishing Roundup #4

Social Media: 

1. Instagram Adds New Option to Pin Posts on Your Profile

Instagram users globally will be able to pin their posts to the top of their profiles beginning on June 7. This will allow them to express themselves and highlight specific elements of their content.  

Having the freedom to select either posts or reels, users can pin up to three posts which will provide a range of creative considerations of how they can maximize the appeal of their Instagram display. 

Via Social Media Today 

2. Snapchat now offers Dynamic Ads for Travel

With travel coming back into full force post-pandemic, Snapchat has now released an easy and automated strategy for businesses to reach travelers called Dynamic Ads for Travel.

Components of the new ad features include customized catalogs built to meet the needs of travel advertisers, advanced audience targeting based on intent, and locally relevant delivery based on destination popularity.

Via Search Engine Land

3. TikTok Updates

TikTok will unveil new tools within the next few weeks as part of its digital wellbeing mission to encourage its community of growing users to manage the time they spend on the platform. 

The new screen time dashboard will summarize the users' daily time spent on the platform, the number of times the app was opened, and a breakdown of the daytime and night-time usage. 

TikTok will also introduce weekly digital well-being prompts for younger members of the

Community. For more information, view the article linked. 

Via My Startup World

Hootsuite, the social media management platform, has joined TikTok’s Marketing Partner Program, which will enable Hootsuite customers to manage TikTok content alongside other social media platforms. 

This integration launch is centered on empowering businesses to grow their TikTok content via the features accessible through Hootsuite. 

Via CMS Wire

4. Twitter announces Product Drops for merchants

With Twitter's new Product Drop feature, merchants can stay on top of new product releases and engage their followers.

When a merchant tweets about an upcoming launch, followers will see a “Remind me” button at the bottom of the tweet. They’ll simply tap that button to be reminded of the launch day. 

Currently, the feature is being tested with selected partners with no set date on when this will be released to all merchants. 

Via Search Engine Land

Streaming:

5. Netflix looks to grab Formula 1 rights from ESPN

Netflix looks to expand its subscription-based streaming service with its first bid for live content amongst several other video companies seeking to land digital distribution rights to Formula 1. 

In an effort to extend their rights, ESPN, the current owner of these rights, has entered a bid of around $70 million. 

Comcast's NBCUniversal is also reportedly bidding for Formula 1 rights. However, Netflix is a strong competitor, particularly after the streaming service's Formula 1 documentary "Drive to Survive" generated significant levels of new interest in the sport among American TV audiences.

Via Fierce Video

6. Xbox app coming to Samsung Gaming Hub

Statistics state the gamification market size is projected to grow from $9.1 billion in 2020 to $30.7 billion by 2025—enormous growth, which is why brands globally are adding gamified elements to their product and services. 

The latest to enter the ever-growing trend is Samsung Electronics, which announced that Xbox is joining Samsung Gaming Hub, a new game streaming discovery platform available on 2022 Samsung Smart TVs.

With this partnership, Samsung Gaming Hub users can stream over 100 high-quality games, through the Xbox app, including titles like Halo Infinite and Forza Horizon 5. 

Via Advanced Television

CTV:

7. Vizio’s Jump View technology could connect more than just ads

New technology from Vizio called Jump View (previously called Jump Ad during beta testing) can prompt viewers to leave a linear TV environment and take them to a streaming environment. 

“Automatic content recognition (ACR) technology can tell what a viewer is watching. Technology like Jump Ads can insert a carot that might say something like, “If you want to watch more episodes, click here.” Stated analyst Colin Dixon. 

Read more about Vizio’s Jump View technology via the article linked. 

Via Fierce Video

8. Microsoft, AT&T’s Xandr acquisition complete

Microsoft hopes that joining forces in the new acquisition will combine its audience intel and technology with Xandr’s powerful platform, which could allow Microsoft to leverage its audience network and provide additional inventory such as native video and digital TV.

With Xandr, Microsoft can accelerate the delivery of digital solutions for the open web by providing large-scale solutions such as Xandr Invest, Xandr Monetize, Microsoft Audience Network, PromotelQ, and Microsoft Customer Experience Platform.

Via Search Engine Land